Job Description

This position's work location can be flexible within the continental United States.The purpose of the eCommerce sales team is to oversee the strategy of our online business across Brick & Click (B&C), Pure Play and Delivery retailers/services. Reporting to the SVP, Emerging Channels, you will be charged with US strategic leadership of our go-to-market plan and execution of said plan. You will lead our eCommerce sales team and their efforts across eCommerce by creating goals, both quantitative (revenue, volume, profit and share) and qualitative (online presence, top retail relationships and training). You will work US brand and advertising leadership for aligned online brand execution. You will also work with global ecommerce leadership for aligned US plan and global leadership to support total global strategy development.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• BUSINESS PLANNING
  Develop long-term strategies and programs for the eCommerce channel according to organizational goals, retailer goals, and consumer/industry trends
  Build organizational understanding and adoption of ecommerce plans and expectations across our sales leadership team and entire accounts organization.
  Lead the annual business planning process for eCommerce by establishing plans to meet important goals. Manage budget and Joint Business Plan (JBP) of Pure Play & Delivery customers (e.g. Amazon).
  Develop strategy for B&C and responsible for key account integration and activation across small and large format.
  Aggregate and analyze large amounts of complex data quickly and distill that data into clear, viable action plans
  Allocate resources where the investment has the highest strategic payback
  Monitor market trends and maintain data on competition
  Build upon the eCommerce strategy by identifying new revenue streams
• PURE PLAY AND DELIVERY CUSTOMERS
  Deliver volume and share targets within established budget of all Pure Play & Delivery customers (e.g. Amazon, Instacart, GoPuff etc)
  Lead account manager team and Key accounts field leadership to achieve our goals. Set clear direction and develop the team through both qualitative and quantitative feedback
  Develop business relationships with customer's senior management by adding value through expertise and strategic partnerships
• LEADERSHIP
  Ensure career development for entire team through focus of specific and direct feedback
  Spend balanced time with team in the office and in the field to implement our eCommerce priorities
  Lead the team to develop thought-leading programs and insights that impact national strategy
• PARTNERSHIPS
  Partner with (Global) HQ counterparts to ensure consistency of strategy and global excellence in programs
  Accountable performance leader of ecommerce contributors across operations (3), Advertising (3), brand (2), shopper marketing (2), Shopper Insights (1), Category Insights (2), Trade finance (2)
  Work with Red Bull Key Account leadership to upskill eCommerce knowledge and ensure business plan goals align with our eCommerce and Key Account strategies
  Work in partnership with small and large format leadership for a comprehensive understanding of the two channels and priorities
  Manage external partnerships and vendor performance which include 2 advertising agencies, 2 business insights vendors, 2 content consolidators, and 1 content agency
  Responsible for discovery, vetting, and onboarding new partners to lead category execution
• BUSINESS REVIEWS
  Responsible for eCommerce sales and share reporting suite to measure the impact of programs on performance.
  Establish direction for quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.
  Define post-campaign analysis of all program activity to evaluate effectiveness and improve investment opportunities.
  Share examples of Red Bull activities to differentiate vs. competition.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 10+ years of eCommerce account management experience, with experience leading strategic planning across teams and Brick & Click
• Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries
• Negotiation experience
• Experience working with Digital Advertising Agencies
• Experience using multiple data sources to draw relevant insights.
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage

• Travel 30-40%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

Job Tags

Permanent employment, Work experience placement, Flexible hours,

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